1. Prohibited Content
Publishers are prohibited from displaying Google ads on pages that contain or promote:
- Adult content, including explicit sexual material and adult-oriented products or services.
- Content that promotes violence, hate speech, discrimination, or harassment based on race, ethnicity, religion, disability, gender, age, or any other protected category.
- Illegal activities, including but not limited to drug use, copyright infringement, or hacking.
- Misleading or deceptive content, including scams, fraudulent schemes, or content that impersonates reputable entities.
2. Copyrighted Material
Publishers must respect copyright laws and should not display ads on pages that contain copyrighted material without proper authorization from the copyright owner.
3. Webmaster Guidelines
AdSense publishers must adhere to Google’s Webmaster Guidelines, ensuring that their websites provide a high-quality user experience, load quickly, and are mobile-friendly.
Ad Placement Policies
4. Ad Placement
Ads should be placed in a way that does not deceive or confuse users. Publishers should not encourage accidental clicks or place ads near elements that may be clicked unintentionally.
5. Ad Density
Excessive use of ads on a page is discouraged. Publishers should provide valuable content and ensure that ads do not overwhelm the user experience.
6. Pop-up Ads
Publishers should not use pop-up ads or pop-under ads that interfere with the user’s ability to navigate the site or close the ad.
Invalid Clicks and Impressions
7. Click Fraud
Publishers are strictly prohibited from engaging in click fraud or encouraging others to do so. Click fraud includes any deceptive or fraudulent method to generate clicks or impressions on ads.
8. Click Farms
Using click farms or automated clicking methods to inflate ad clicks or impressions is a violation of AdSense policies.
Privacy and User Data
9. Privacy Compliance
Publishers must comply with all applicable privacy laws and regulations regarding user data collection and tracking.
10. User Data Misuse
Publishers are not allowed to misuse user data obtained through ad serving for unauthorized purposes, such as personal identification or tracking without user consent.
Account Suspension and Termination
Google reserves the right to suspend or terminate AdSense accounts that violate these policies. Publishers are responsible for regularly reviewing and ensuring compliance with these guidelines.
Reporting Policy Violations
If you come across a website or ad that you believe violates AdSense policies, please report it using the provided reporting tools.
Remember, understanding and following these policies is crucial for a positive AdSense experience. Failure to comply may result in account actions, impacting your ability to monetize your content through the AdSense program.
Thank you for being a part of the AdSense community. We appreciate your commitment to maintaining a safe and trustworthy advertising ecosystem.